Experts have suggested that it’s easier to build a strong case for having a lite version of your app when it comes to gaming. The linearity of gaming, start easy and get harder as your skills develop, makes it is easier to perceive an easy free version leading into a more challenging paid for option. The paid version is just another step in the gamer’s path from novice to “All Conquering Grand Master Bird Launcher”. Social scientists looking to exploit the potential of apps as a revenue generators will have to evaluate whether their product is suited to such a loss leader strategy. The two key questions are
1) Whether your app in lite form can balance giving a flavour of the product without providing enough content to satisfy most users needs.
2) Whether your product contains a natural progressive structure that can be used to lead users from free to paid for versions as game apps can do